A lot has changed this past year. Design grew a culture of experimentation - a culture of builders. With AI-assisted tools and tricks, one curious designer can now take a hunch to a working experiment in days. Our standards moved with it. The ceiling of what a single designer can make has never been higher.
This challenge is built for the people raising that ceiling: designers who prototype before lunch, argue with the brief, treat AI like a power tool, and push the boundaries on what makes a great experience.
Every habit app knows how to start a streak. Not many know what to do the day after you break one.
Pick one habit. Design the app experience for day 8 — the day they missed the streak, the guilt, the restart.
It's light on purpose — sharpening it is the first thing we judge.
One link containing four artifacts:
The brief we gave you is a blur. Your reframe shouldn't be. Who exactly is this for? What behaviour are you changing? What does success look like? The best reframes are narrower and braver than the original.
The file you'd hand an AI teammate — or a new designer — so they could build v1 without asking you a single question. The principles, the context, the thinking.
Three genuinely different directions arising from this reframe and context. Close with a kill memo — what you chose, and what killed the rest. Low fidelity is welcome here.